Gucci by Gucci is a 450-page tour through our history and tradition. It is a celebration of the commitment to luxury and style, which has made the Gucci name synonymous with Italian craftsmanship, outstanding quality and exceptional beauty.

The book tells the story of our brand through photographs of our iconic products and the celebrities whose passion for Gucci have enhanced the brand image throughout our history. Many of these photographs have never been published before.

A special limited edition version of the Gucci by Gucci book, featuring a slipcase in "La Pelle Guccissima," will be sold exclusively at Gucci boutiques.